Do us a favour. Go to Smart Car’s official Twitter account for Argentina. Looking at their first few tweets, you’d think that a kid got in there and had at it with the keyboard. In reality, their social media team has come up with a genius little bit of marketing that required nothing more than a bit of creativity, some ASCII art and a lot of patience.
After you’ve loaded the page, hold down the ‘J’ button on your keyboard and see what happens. Scrolling down the page, you’ll see a bit of digital art come to life, much in the same vein of those little flip books we used to play with as kids.